Do the math — what going direct would pay your label
F–03 / REVENUE/Do the math
What would direct look like?
Releases and direct sales first, memberships as a bonus. Move the sliders — this is your label’s money, if the middle layer stopped taking a cut.
FANNERA / ROSTER
3 artists
FANNERA / DATABASE
2,000
FANNERA / DIRECT SALES
12%
FANNERA / RELEASES
2×
FANNERA / MEMBERSHIPS · OPTIONAL
2%
£5 is a sample figure you set yourself, separate from your Fannera label subscription. Memberships are softening industry-wide — treat this as a bonus, not the plan.
= 240 buyers × £8 × 2/yr · + 40 members
Your label · per year
£6,240
direct to your label, split across your roster.
Releases & direct sales£3,840
Memberships£2,400
Fannera’s cut£0
Patreon would take£499
Bandcamp would take£936
Streaming equivalent
≈ 2,080,000 streams
est. £0.003 / stream · industry average