FANNERA / COMPARE
Fannera vs Laylo
Last updated: 2 August 2026
Laylo is a well-built tool and a lot of artists are happy with it. It is genuinely strong at SMS, Instagram DMs, pre-saves and AI-assisted messaging — none of which Fannera does today. Where the two diverge is architecture: Laylo is artist-first, with Shared Access and Enterprise layered on for labels and management companies. Fannera is built roster-first. If you run one project, Laylo may well be the better fit. If you run a roster, read on.
The short version
- Roster-first by design. Fannera models a label: one account, many artists, shared fan database, per-artist public pages. Laylo’s architecture is artist-first; label features are a wrapper on top.
- 0% of fan revenue. Memberships and release sales run through your own Stripe account. We take nothing beyond your monthly subscription; Stripe’s own processing fees still apply. Laylo charges a subscription plus per-message fees for SMS and DM sends.
- Export on every tier. Full CSV and JSON export of fans, events and purchases, on the cheapest plan, with no support ticket. Laylo also states your data is yours and offers export.
- Laylo wins on channels. SMS, Instagram DMs, pre-saves and AI tooling are all things Laylo does today and we do not.
Feature comparison
| Feature | Fannera | Laylo |
|---|---|---|
| Built for multi-artist rostersLaylo's architecture is artist-first; label features are a wrapper on top. Fannera is built roster-first. | Yes — labels, rosters, per-artist pages | Artist-first, with Shared Access and Enterprise for labels |
| Cost model | £29 / £59 per month, 0% of fan revenue | Subscription plus per-message fees for SMS/DM sends |
| Full CSV / JSON export | Yes — every tier, no gate | Data export available |
| SMS messaging | Not yet | Yes — a core Laylo strength |
| Instagram DM messaging | Not yet | Yes |
| Spotify / Apple pre-saves | Not yet | Yes |
| AI tooling for messaging | Not yet | Yes |
| Release pages with email capture | Yes | Yes |
| Email broadcasts with city targeting | Yes | Email supported |
| Superfan scoring from behaviour | Yes — signups, opens, purchases, streams, across the whole roster | Fan engagement data per artist |
| Paid memberships + direct sales | Yes — via your Stripe, 0% taken | Limited |
| Transparent public pricing | £29 / £59 per month; larger labels by quote | Free tier plus paid plans |
Who should pick which
Pick Laylo if you are one artist or a small team around one artist, SMS or Instagram DMs are how you talk to fans, and pre-saves are a fixed part of every release cycle.
Pick Fannera if you run several artists, you want one fan database across the whole roster, you sell drops or memberships and would rather keep 100% of that revenue in your own Stripe account, and you want your data exportable on day one.
Plenty of labels run both. Nothing about Fannera stops you using Laylo for SMS — export your Laylo audience and import the CSV into Fannera to keep one master list.
A note on fairness
Competitor pricing and features change. Everything above reflects publicly available information as of 2 August 2026. If something here is out of date or wrong, email support@fannera.com and we will correct it.
Own your fans, whichever tool you use
Fannera is £29 or £59/mo, 0% of your fan revenue, and full export on every tier.
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